Anyone can create products or services, build an online store, publish ads, and reach an audience online. But what are you doing to differentiate yourself from the rest of the field? In this course we’ll explore how to build your digital brand as an artist, and pinpoint different ways you can take advantage of the tools available to make a difference in building your profile.

Learn how to build a marketing strategy and apply it in the digital world. Using a mix of interactive discussions and breakout exercises, you’ll explore all the tools available at your fingertips to bring your marketing strategy to life such as social media, SEO, content marketing, user experience, customer loyalty, automation, personalization, messaging and email, online and offline integration and data analytics.

Artists and arts organizations need a business plan that incorporates a digital strategy. This class will lay out the characteristics and trends of the increasing digital business environment that we live in. It will identify the threats that digital transformation can pose on your business and how to turn them into opportunities. You will learn about the newest tendencies and how to build a strategy to function in a competitive digital environment.

Everyone is going digital but what are the best tools to use in the midst of so many options? It is essential to choose the right tools and platforms for your art. You’ll learn to select and leverage the right platform for your product or service.