To story or not to story? That is the question we all face with each piece of content we collect. In this course, you’ll learn the advantages of keeping a curated grid. You’ll also get some tips and resources to keep your stories dynamic, authentic and engaging.  

Data is the new oil! If you have a website or social media page, you are collecting valuable data whether you know it or not. This course will show you what data to focus on, how to analyze that raw digital data, and how to make valid conclusions about that information. Most importantly, you will be equipped to make your next business moves with data driven decisions.

J.C. is among Ottawa’s most booming young artists in the music scene. He writes, raps, records, edits, mixes, and adjusts his beats all from his own studio. With the recent drop of his new album ‘Gemini’, high quality music videos, and a growing following – J.C. is making his way to the 1 Million Club on YouTube. He’ll discuss how he started his music career and what he did to reach hundreds of thousands of eyes and ears across Canada and around the world. Whether you’re a singer, musician, or content creator; this podcast will provide valuable insight on how to develop content that can go viral.

Everyone and everything has a website. But how do you maximize its potential? Learn how to create a simple website using the latest content management systems that don’t require you to have any design skills or software development skills. We will cover everything from content planning and writing, design templates, easy website building tools, hosting, as well as ways you can optimize your website for Google search and incoming traffic.

Non-Fungible-Tokens (NFTs) are an exciting new tool that can be used by creators and brands to bring value to their fans, members, and customers. Learning about this space will enable leaders to get ahead of the curve in an emerging industry to grow revenues and build their communities. This course will teach you how best to leverage NFTs as an artist.

If you are an artist or arts organization in Ontario and you’re looking for funding, this course is for you. The course will highlight specific grants, and give you tangible advice on how to maximize your financial success when applying.

Jyothee Murali, better known as JYXDI, is a young professional and self-taught visual artist from Toronto. She has proven that talent is only a small part of the equation by overcoming all odds to become a well-known painter working with high-end clients such as 6LACK, OVO, XO and COACH. With the increasing demand for her paintings, Jyothee turned her passion into a successful business under the label JYXDI. During this session, we'll talk to Jyothee about her journey as an artist, the struggles along the way, tips to succeed, and her recent entry into the NFT market.

Federal Government Grants may be the most competitive and intimidating categories, but they are often the most rewarding sources of revenue that you can tap into as a Canadian artist and arts organization. This course will concretely identify a list of grants that artists and arts organizations should look out for, and provide tips on how best to successfully apply for them.

Anyone can create products or services, build an online store, publish ads, and reach an audience online. But what are you doing to differentiate yourself from the rest of the field? In this course we’ll explore how to build your digital brand as an artist, and pinpoint different ways you can take advantage of the tools available to make a difference in building your profile.

Everyone is going digital but what are the best tools to use in the midst of so many options? It is essential to choose the right tools and platforms for your art. You’ll learn to select and leverage the right platform for your product or service.

This course is all about the money! No matter how good your ideas are, financial resources are essential to building a sustainable business. You will learn how to find sources of funding, choose the right opportunities, and how best to write a grant proposal that will fund your project or business in the Canadian arts and culture sector.

What’s a customer worth to you? As artists, each of us have a group of fans or followers that have been with us since day 1. This course will teach you how to turn your loyal customers into a community of believers. They are more than just a number and, if you play your cards right, they can be your biggest ambassadors; helping you get more customers and generate more sales. Let’s work together and harness your community to the fullest!

Envision the big picture and learn how to control all the moving pieces. Project Management skills are an essential part of becoming a successful arts entrepreneur. Here you will learn how to set yourself up to initiate, plan, execute, and successfully close a project.

Artists and arts organizations need a business plan that incorporates a digital strategy. This class will lay out the characteristics and trends of the increasing digital business environment that we live in. It will identify the threats that digital transformation can pose on your business and how to turn them into opportunities. You will learn about the newest tendencies and how to build a strategy to function in a competitive digital environment.

Learn from the Canadian giant of e-commerce. Shopify is among the largest platforms used by entrepreneurs to sell products and services. And, artists can benefit from this platform too! You’ll learn how to effectively put together a Shopify store with no costs and start selling your services online! Now, more than ever, creatives need to get creative in how they sell and a Shopify store is a great way to start.

When was the last time you placed an online order...? That’s what we thought! Online orders are everywhere, and as artists, we have to tap into that business potential! Together, we’ll cover the basics and explore the tools available for selling your products and services online.

Whether your budget is $150/month or $500K/month, running profitable Facebook and Instagram ads is possible! This course is for business owners looking to generate new leads and more customers. We’ll cover how to set up campaigns and how to remarket to people who have already shown interest in your content. Let’s turn complete strangers into engaged customers.

It can be overwhelming to decide which platform you should be on, or which one you should be allocating more time engaging with your audience. In this seminar, participants will walk away with a confident understanding of social media platforms, and be able to make an informed decision as to which platform is best for them to amplify their business objectives and reach their audience.

The entertainment industry is experiencing some major digital transformation. Virtual events and festivals will dominate the arts and culture sector in the coming years and are expected to stay relevant even after in-person events are reinstated. You’ll learn how to get virtual gigs at major festivals and what they look like.

Learn how to build a marketing strategy and apply it in the digital world. Using a mix of interactive discussions and breakout exercises, you’ll explore all the tools available at your fingertips to bring your marketing strategy to life such as social media, SEO, content marketing, user experience, customer loyalty, automation, personalization, messaging and email, online and offline integration and data analytics.